airpop – a new name for EPS

Expanded Polystyrene has had many names in Europe: Styropor, PSE, Piepschuim or Polyfoam – to name just a few. We have now put an end to this variety. EUMEPS Construction proudly introduces a common European name for EPS: airpop® engineered air.
Why give a new name to an internationally established material like EPS? Simply because the name airpop immediately brings to mind what the material is made of: air. A lot of air. 98 % air, to be precise. Just a tiny fraction is made of synthetic material, which expands to 50 times its own volume. airpop® easily provides sustainable and affordable construction and insulation by keeping material costs, weight, CO2 emissions and heating costs low.

The airpop®-campaign is a joint industry initiative of EUMEPS, of European airpop®-converters, of their respective National EPS Associations and of European EPS raw material producers. The creative concept was developed by the communication agency Ogilvy & Mather, Frankfurt / Germany.
airpop® represents an industry of approx. 600 mainly small and medium sized converters in Europe. They process about 1.300.000 tons of raw material into airpop® products. The main applications are building and construction as well as packaging parts.

imageThe airpop®-campaign is a joint industry initiative of EUMEPS, of European airpop®-converters, of their respective National EPS Associations and of European EPS raw material producers. The creative concept was developed by the communication agency Ogilvy & Mather, Frankfurt / Germany.
airpop® represents an industry of approx. 600 mainly small and medium sized converters in Europe. They process about 1.300.000 tons of raw material into airpop® products. The main applications are building and construction as well as packaging parts. For more information about airpop®, click the logo.

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