Innovation Compass – the direct route to the product innovations of K 2013

The Innovation Compass, a successful way of structuring and highlighting the new products and processes presented at the K fair in Düsseldorf, will be adapted and improved for K 2013. A panel of experts – the K 2013 Innovation Circle – is currently doing the groundwork. With the aid of a search matrix, users were able to identify those exhibitors presenting significantly improved or thoroughly overhauled products and processes in clearly defined fields of application. This made it possible for trade fair visitors to individually plan their trip to the exhibition centre and make efficient use of their stay. The search system was backed up by lead articles on forward-looking developments in raw materials/auxiliaries and machinery/equipment.

The K 2013 Innovation Circle, whose purpose is to develop the Innovation Compass further, is composed of representatives of the Exhibitors Council and Messe Düsseldorf along with the the Scientific Council of K 2013, composed of professors from the main german Universities.

The new search matrix of the Innovation Compass will be finalised in the second half of 2012 and the key themes will be presented by each of the scientists responsible, with publication at the K 2013 website http://www.k-online.de/. Exhibitors at K 2013 will have access to the Innovation Compass as of summer next year. Companies whose products and processes make innovative contributions to the key themes are eligible for inclusion and thus have the chance to present their capabilities. The exhibitor entries will be accessible to visitors to K 2013 from September 2013.

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