K 2010 – a positive market trend

image_thumb[1]K 2010 received more than 220 000 trade visitors from over 1000 countries. The positive market trend clearly felt from the first days made for an excellent mood amongst the 3,102 exhibitors. Companies reported an overwhelming volume of contacts, a marked willingness amongst trade visitors to invest, promising new customer contacts and many spontaneous business deals.
Compared to the previous event in 2007 visitor attendance was down by nine percent. But then the industry was in a boom phase, which came to a sudden end soon after as a result of the global economic and financial crisis. According to Mr. Ulrich Reifenhäuser, “an investment backlog formed during the global economic and financial crisis. Now demand is rising on a global scale and we register overwhelming customer interest in our buyer sectors".

Close to 60% of K visitors came from outside Germany, from far more than 100 nations and all continents. It became clear that amongst the international experts attending a further shift towards overseas visitors has taken place. At K 2007 57% of all foreign guests still came from Europe; this year this percentage was down to 54%. This means the proportion of experts from overseas rose to 46% of all international guests. The biggest group here came from Asia – with approximately 30,000 experts. With about 11,000 guests the Indian subcontinent again accounted for the largest share of Asian visitors. A substantial increase was also registered in the number of trade visitors from Turkey and from Israel with 4,100 and 3,600 business people, respectively (compared to 2,800 and 2,300 at the previous event). Compared to K 2007 there were also more visitors from Egypt, Brazil and the United Arab Emirates. With 10,500 business people the number of guests from Latin America as a whole has remained unchanged; to the tune of 6,800 trade visitors came from the USA and Canada.

For roughly two thirds of all the visitors polled machinery and equipment building ranked first in terms of interest in ranges. 48% – and hence 7% more visitors than at K 2007 – stated their interest in raw materials and auxiliaries while for 26% semi-finished products and technical plastics and rubber components were the major reason for their attendance (multiple choices possible). 62% of all visitors represent top and middle management.          

The next K Düsseldorf will be held from 16 to 23 October 2013.